What information does S Group collect and how is it used

What information does S Group collect about me and my purchases?

S Group's co-op member and customer register contains information about co-op members, household members, and other customers who have ordered services based on this register's data.

Basic register data

The register includes:

• Information you provide in the membership agreement: name, personal identity code, contact details, membership start date

• Information provided later during service interactions, such as details about ordered services (e.g. newsletters)

Purchase data

S Group collects purchase data at product level from these locations:

• S-market

• Prisma

• Sale

• Alepa

• Food Market Herkku

• Sokos

• Sokos Emotion

• Marks & Spencer

• Prisma Rauta

• S-Rauta

• ABC

• Sokos, Prisma, and S-kaupat online stores

Purchase data from S Group's other locations (e.g. hotels, restaurants) and partner services are recorded in the register at receipt total level.

The register also contains information about paid Bonus and other monetary benefits, as well as the payment address for benefits.

S-Bank data

S-Bank manages customer relationship data in its own customer register at www.s-pankki.fi.

More information

You can find more detailed information about personal data processed in S Group's membership system, their purposes, and your rights:

• S Group co-op member and customer register privacy information: www.s-etukortti.fi/tietosuoja

• S Group co-op member and customer register privacy notice: https://www.s-etukortti.fi/asiakasomistajuus/asiakasomistaja-ja-asiakasrekisteri/

How does S Group use the collected data?

S Group uses co-op member data (including basic information and purchase history) for:

1. Calculating benefits:

- Bonus calculation - Card payment cashback calculation - Surplus return calculation

1. Customer service:

- Managing membership administration - Providing customer service

1. Communications:

- Targeted communications

1. Business development:

- Developing benefit offerings - Developing product ranges - Developing service network

1. Providing services:

- Producing various services for co-op members

S Group uses purchase data and information you provide in the membership agreement or later for targeted communications.

How do I benefit from the collection of my customer data?

S Group uses collected data to benefit co-op members by providing services and benefits:

• Calculating Bonus, card payment cashback, and surplus return

• Managing co-op membership administration and customer service

• Targeting customer communications according to your needs

• Developing benefit offerings, product ranges, and service network

Based on purchase data, S Group also produces services such as:

• My purchases

• Digital receipt archive, where warranty receipts and receipts are automatically saved

More information on the privacy page

How and where can I check what information about me is in S Group's co-op member and customer register?

You can choose from two options:

1. Electronic register extract (fastest and easiest way)

1. Sign in to your personal S-tunnus at the online service

2. Authenticate in the service with your bank credentials

3. You can find your register extract at S-Etukortti.fi under "Profile" and then "Profile/Register data"

2. Order register extract by post

You can also order your register extract as a letter by post. Please note that delivery time is longer than with the electronic register extract.

Fill in the request form at: Request form

Can I prevent the collection of product-level purchase data?

Yes, you can. You can restrict the use of detailed purchase data at S-Etukortti.fi, under Membership/Restrictions. In this case, your purchase data is used at receipt total level.

You can still earn Bonus even if you restrict the use of detailed purchase data.